L'Oreal Paris Cool Silver Pure White - Semi-Permanent Grey Hair Colour

Discover L'Oreal Paris Cool Silver Pure White, the brand's first enhancing treatment designed especially for natural grey hair. This ammonia-free, semi-permanent colour delivers a cool silver shade that brightens grey without the harshness of traditional dyes. Cool dyes are blended to neutralise yellow undertones, giving an anti-brassy finish that stays vivid for up to 15 days. Enriched with ceramides, the formula reinforces the hair shaft, reducing breakage and leaving strands feeling smoother after each use. Application is quick and easy: apply to clean, damp hair, wait 10-15 minutes for the desired intensity, then rinse. One box provides enough product for up to four treatments, making it a convenient choice for regular colour refreshes. Enjoy vibrant grey hair without ammonia, harsh chemicals, or excessive salon visits. Cool Silver Pure White gives you a professional-grade result at home, protecting your hair while delivering the striking silver tone you desire. For best results, perform a patch test 48 hours before full application and follow the included instructions.