Living Room Wars: Rethinking Media Audiences - Routledge - Image 1

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Routledge Living Room Wars: Rethinking Media Audiences - Routledge

Name: Living Room Wars: Rethinking Media Audiences - Routledge
Brand: Routledge
Price: 136.81 GBP
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Television

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Description

Living Room Wars: Rethinking Media Audiences offers a deep look into the evolving landscape of television consumption. Published by Routledge, this collection brings together Ien Ang's recent writings on television audiences to address modern criticisms of cultural studies. The book explores how it is possible to study audience pleasures and popular television without being naively populist. Ien Ang investigates the methods used by television makers and marketers to attempt to mould their audiences. At the same time, the text looks at the unexpected ways viewers actively engage with the programmes they watch. By examining the inherent contradictions of a 'politics of pleasure' in television consumption, this work moves beyond traditional perspectives to provide a fresh understanding of how media is experienced in the modern age.

Key Features

Explores the relationship between television makers, marketers, and the audiences they attempt to mould.

Examines the unexpected and active ways in which viewers engage with the programmes they watch.

Provides a response to recent criticisms of cultural studies regarding media consumption.

Analyzes the contradictions found within the 'politics of pleasure' of television viewing.

Features a collection of recent writings by Ien Ang focused on television audience studies.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415128005
Category: Books > Subjects > Arts & Photography > Television
Domain: Amazon UK
Release Date: 07 December 1995
Listed Since: 08 February 2007

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Routledge Living Room Wars: Rethinking Media Audiences - Routledge

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