LG OLED77C55LA 77-Inch OLEDevo AI 4K UHD Smart TV - 120Hz, Dolby Atmos

The LG OLED77C55LA transforms your living room into a cinematic experience with its massive 77-inch OLEDevo panel. Powered by the next-generation 9 AI Processor Gen7, every picture is refined for vivid color, precise detail and immersive sound, while the Brightness Booster pushes HDR highlights higher for eye-catching brilliance even in bright environments. Self-lit OLED pixels deliver perfect black and infinite contrast, creating depth that makes movies, sports and games feel truly alive. Smart entertainment is effortless thanks to the webOS platform enhanced with AI. Access Freeview Play, Amazon Alexa and all your favorite streaming apps in a few taps, and let voice control handle the rest. Dolby Atmos adds three-dimensional audio that surrounds you, while the 120 Hz refresh rate ensures smooth motion for fast-action scenes. The ultra-slim design, narrow bezels and premium stand give the TV a sleek, modern look that blends into any decor without compromising viewing area. With LG's commitment to quality and cutting-edge technology, the OLED77C55LA offers a premium home-theater experience that's both beautiful and intuitive.