LG OLED evo C3 77" 4K TV - Alpha9 AI Processor, Brightness Booster

Experience cinema-quality picture in your living room with the LG OLED evo C3 77" 4K TV. The Alpha9 AI Processor Gen6 analyses every scene and uses AI Super Upscaling to turn lower-resolution content into sharp, detailed images, while its picture optimisation tools keep colors accurate and contrast deep. Thanks to the Brightness Booster algorithm, the screen stays brilliantly lit even in bright rooms, delivering vivid highlights without washing out dark areas. LG SELF-LIT OLED evo technology lets each pixel emit its own light, producing true blacks and exceptional detail that makes every frame pop. The ultra-slim profile and narrow bezels create a sleek look that blends into any decor, turning the TV into a piece of modern art. Built on LG's Smart platform, you can instantly access Freeview Play, Netflix, Disney+ and a wide range of apps, all controlled by an intuitive remote and voice commands. With the combination of advanced processing, powerful brightness, and a refined design, the C3 brings a premium viewing experience that adapts to any lighting condition and content type.