Kono 15.6 inch Laptop Backpack with USB Charging Port

Built-in USB charging port with an internal cable for quick and convenient phone or tablet charging while you are on the move.

Enhanced security featuring an anti-theft lock and secure zippers to protect your valuables from theft during travel or commutes.

This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing. Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies. Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management. Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.

Constructed with high-quality polyester outer and inner materials for a lightweight yet durable carrying experience.

Versatile design suitable for men, women, boys, and girls, available in Black, Grey, and Navy Blue colors.

Spacious dimensions of 50 x 14 x 30 cm provide ample room for your daily essentials and tech gear.