£94.35

Kogan Page Practical Text Analytics for Business Intelligence

Name: Kogan Page Practical Text Analytics for Business Intelligence
Brand: Kogan Page
Price: 94.35 GBP
Availability: InStock

Data Mining

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Description

In a modern business environment, customer opinions and feedback can immediately impact the success of an organization. Marketers need the ability to analyze unstructured data from various sources to stay ahead. Practical Text Analytics provides the necessary guidance to turn this information into actionable business intelligence. This book serves as an essential daily reference resource for professionals. It covers a wide range of data sources, including social media, internet reviews, customer surveys, and phone logs. By focusing on the real-world application of text analytics, it helps users navigate the complexities of unstructured data. The content is designed specifically for marketing professionals. It presents the analysis process in a way that is easy to understand and apply. Instead of focusing solely on theory, this resource offers proven concepts that can be used to improve business decision-making through better data interpretation.

Key Features

Provides real-world guidance on the effective application of text analytics for business intelligence needs.

Helps professionals analyze unstructured data from social media, internet reviews, and customer surveys.

Serves as an essential daily reference resource for interpreting complex text and data sets.

Designed for marketing professionals to understand and apply the analysis process immediately.

Offers proven concepts to help turn customer feedback and phone logs into useful insights.

Product Specifications

Brand: Kogan Page
Format: hardcover
ASIN: 074947937X
Category: Books > Subjects > Computing & Internet > Databases > Data Storage & Management > Data Mining
Domain: Amazon UK
Release Date: 03 March 2016
Listed Since: 21 April 2016

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Kogan Page Practical Text Analytics for Business Intelligence

It has never been this cheap. We have no record of a lower price.

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