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£122.00
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£122 today · cheaper than every other day in the last 3 months
Kogan Page Practical Text Analytics - Business Intelligence Guide
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Most common price: £122 (61 days, 83.6%)
Price range: £122 - £127
Price levels: 2 different prices over 73 days
Description
Key Features
Practical Text Analytics covers real-world applications of text analytics across social media, internet reviews, customer surveys and phone logs for comprehensive data analysis.
The book presents analysis processes designed specifically for marketing professionals, making complex concepts accessible and immediately applicable to daily work.
This essential reference provides proven concepts and methods for extracting business intelligence from unstructured customer data and feedback.
Kogan Page delivers this guide as part of their Marketing Science series, combining academic rigour with practical business application.
Text analytics guidance helps organisations respond effectively to customer opinions that directly impact business success and market positioning.
Product Specifications
- Brand
- Kogan Page
- Format
- hardcover
- ASIN
- 074947937X
- Domain
- Amazon UK
- Release Date
- 03 March 2016
- Listed Since
- 21 April 2016
Barcode
No barcode data available
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