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Routledge Kinderculture: Corporate Construction of Childhood - Routledge

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Description

Kinderculture examines how corporate marketing and consumer culture have fundamentally reshaped childhood in America. Editor Shirley R. Steinberg investigates the pervasive influence of advertising across television, movies, radio, video games, toys, books and fast food, demonstrating how corporations target children to create a 'kinderculture' rooted in consumerism. This eye-opening analysis reveals that modern childhood has been transformed into something prefabricated by commercial interests rather than organic development. The book provides critical insight into how purchasing-obsessed culture impacts children's experiences and values, making it essential reading for educators, parents and anyone concerned with child development and corporate influence on society.

Key Features

Kinderculture explores how direct marketing to children across multiple media channels has created a corporate-driven culture of consumerism.

The book reveals how childhood experiences have been reshaped and prefabricated by corporate production and advertising strategies.

Editor Shirley R. Steinberg analyzes the profound impact of consumer culture on children's development and well-being in contemporary America.

Published by Routledge, this work examines corporate influence on children through television, movies, radio, video games, toys, books and fast food industries.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
13 June 2019
Listed Since
26 July 2019

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