Kinderculture: The Corporate Construction of Childhood - Routledge - Image 1

£137.45

Routledge Kinderculture: The Corporate Construction of Childhood - Routledge

Name: Kinderculture: The Corporate Construction of Childhood - Routledge
Brand: Routledge
Price: 137.45 GBP
Availability: InStock

Education

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Description

Explore the profound impact of consumerism on the next generation with Kinderculture: The Corporate Construction of Childhood. Published by Routledge, this eye-opening book examines how America has become a corporatized society where the youth market is a primary target for advertisers. Editor Shirley R. Steinberg investigates how marketing reaches children through various channels, including television, movies, radio, video games, toys, books, and fast food. This book reveals how these forces have produced a 'kinderculture,' reshaping the very experience of childhood into something prefabricated. By analyzing the pervasive influence of a purchasing-obsessed culture, this work provides a deep look into how corporate interests shape the development and daily lives of children. It is an essential read for those interested in the intersection of education, media, and sociology.

Key Features

Examines the rise of a 'kinderculture' driven by corporate marketing and consumerism in America.

Analyzes how advertising reaches youth through media like television, movies, video games, and radio.

Investigates the impact of fast food, toys, and books on the modern childhood experience.

Provides an eye-opening look at how the youth market is targeted by pervasive corporate interests.

Offers a detailed study of how childhood is being reshaped into a prefabricated experience.

Edited by Shirley R. Steinberg to reveal the effects of a purchasing-obsessed society.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0367097397
Category: Books > Subjects > Science, Nature & Maths > Education
Domain: Amazon UK
Release Date: 13 June 2019
Listed Since: 26 July 2019

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Routledge Kinderculture: The Corporate Construction of Childhood - Routledge

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