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MACMILLAN Institutional Entrepreneurship in African Fintech - Growth Strategies

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Description

Institutional Entrepreneurship in African Fintech examines how technology ventures establish legitimacy and navigate institutional voids to achieve sustained growth within Africa's dynamic financial sector. This Palgrave Macmillan study combines academic rigour with actionable insights, introducing the Change Readiness Framework that identifies three critical entrepreneurial capabilities: Customer Orientation, Collectivism, and Commitment to Impact. The framework encompasses seven pillars of institutional entrepreneurship, providing a grounded analytical model for understanding how African innovators transform fragmented systems into cohesive financial solutions. Ideal for entrepreneurs, academics, and finance professionals seeking to understand the unique institutional dynamics shaping African fintech success and the strategic approaches required to build resilient, impact-driven ventures in complex emerging markets.

Key Features

Change Readiness Framework identifies three essential entrepreneurial capabilities for building legitimacy in African fintech ventures.

Seven pillars of institutional entrepreneurship model offers practical guidance for navigating fragmented financial systems across Africa.

Palgrave Macmillan publication combines scholarly research with real-world application for technology entrepreneurs and finance professionals.

Addresses institutional voids and growth strategies specific to Africa's fast-evolving financial landscape and innovation ecosystem.

Focuses on Customer Orientation, Collectivism, and Commitment to Impact as foundational elements for sustained fintech growth.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 July 2026
Listed Since
23 October 2025

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