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Bloomsbury Academic Innovation Management Textbook

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Description

Success in today's business landscape requires more than just a single strength. Bloomsbury Academic presents Innovation Management, a textbook built on the original Innovation Pentathlon framework. This guide explains why innovation matters and provides practical methods for managing it effectively through five essential areas: ideation, prioritization, implementation, strategy, and people and organization. Drawing from extensive professional experience, the authors move beyond theory to provide real-world context. Readers can study diverse case studies ranging from Tetley Tea to Singapore Ai to see how these concepts apply in practice. This resource is designed to help students and professionals master the multi-faceted nature of modern business innovation.

Key Features

This Bloomsbury Academic textbook uses the unique Innovation Pentathlon framework to guide readers through the complexities of business growth.

The content covers five essential pillars of success: ideation, prioritization, implementation, strategy, and people and organization.

Learn how to manage innovation through practical applications and real-world case studies including Tetley Tea and Singapore Ai.

The text explains both the fundamental importance of innovation and the specific methods required to manage it in changing markets.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 May 2025
Listed Since
07 June 2024

Barcode

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