£175.10

Information Science Reference - Mind Genomics in Social Science

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£207.45 £102.98 £125.78 £148.57 £171.36 £194.15 £216.95 10 June 2026 02 July 2026 25 July 2026 16 August 2026 08 September 2026

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Description

Explore a new way to study human reactions to social issues with Applying Mind Genomics to Social Sciences. Published by Business Science Reference, this book introduces the science of Mind Genomics to help researchers understand the minds of respondents through granular, concrete analysis. Unlike traditional methods that rely on simple Yes/No questions, the Mind Genomics approach uses a Socratic method to create detailed scenarios. By selecting a topic and using specific silos of questions and alternative answers, researchers can build unique scenarios without repeating the same setup twice. This method allows for a deeper look into how people think and react to complex societal topics. This text is an essential resource for those looking to implement novel approaches in social science research. It provides a framework for moving beyond basic survey structures toward a more nuanced understanding of respondent behavior through well-accepted yet modern scientific techniques.

Key Features

Learn how to use Mind Genomics to study how people react to various social issues through a new scientific lens.

Utilize a Socratic approach by selecting topics and specific silos of questions to gain granular insights.

Move beyond simple Yes/No questions by creating complex scenarios that combine different answers from multiple silos.

Avoid repetitive data collection by using a method that ensures no two scenarios are exactly the same.

Apply well-accepted yet novel approaches to better understand the concrete thoughts and minds of your respondents.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
13 May 2022
Listed Since
17 September 2021

Barcode

No barcode data available

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