£137.66

Improving Consumer Engagement in Digital Marketing Through Cognitive AI

E-commerce

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Description

Explore the intersection of technology and commerce with Improving Consumer Engagement in Digital Marketing Through Cognitive AI. This book provides a deep look into how cognitive artificial intelligence can transform how businesses interact with their customers in a digital landscape. As e-commerce continues to evolve, understanding the role of AI in driving engagement is more important than ever. This text serves as a resource for professionals and students looking to understand the impact of cognitive technologies on modern marketing strategies. It addresses the changing dynamics of the digital marketplace and offers insights into the mechanisms that drive consumer behavior in an automated world. Published by Business Science Reference, this work is designed for those studying business, finance, and law within the context of e-commerce. It provides a foundation for understanding how advanced computing can be applied to improve marketing outcomes and build stronger connections with digital consumers.

Key Features

Focuses on the application of cognitive AI to improve consumer engagement within digital marketing frameworks.

Provides relevant insights for professionals working in the e-commerce and digital business sectors.

Published by Business Science Reference to ensure academic and professional relevance.

Explores the relationship between artificial intelligence and modern consumer behavior.

Serves as a specialized resource for subjects involving business, finance, and law in e-commerce.

Product Specifications

Format: paperback
ASIN: B0FB3WRQCL
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 30 September 2025
Listed Since: 28 May 2025

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Improving Consumer Engagement in Digital Marketing Through Cognitive AI

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