Ignition by Matthew L. Moseley - Communication Strategies Book - Image 1

£135.00

CRC Press Ignition by Matthew L. Moseley - Communication Strategies Book

Name: Ignition by Matthew L. Moseley - Communication Strategies Book
Brand: CRC Press
Price: 135.0 GBP
Availability: InStock

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Description

Master the art of connection with Ignition: Superior Communication Strategies for Creating Stronger Connections. Written by Matthew L. Moseley and published by CRC Press, this book offers unique insights drawn from real-world experiences on the frontlines of communication strategy. Moseley explores the direct link between professional success and effective communication through a variety of diverse scenarios. Readers will learn from high-stakes examples, ranging from managing fine dining experiences at top-tier restaurants to using rock stars for voter registration efforts. The book also examines how to handle reputation management for national chains after viral mistakes and provides a look at media liaison work during significant cultural events. By studying these practical dispatches, you can identify the core principles that guide communication strategies toward their intended goals. This book is an essential resource for anyone looking to improve how they connect with others and manage information in complex environments.

Key Features

Learn practical communication principles through real-world dispatches from the frontlines of strategy.

Explore the connection between effective communication and professional success through diverse life experiences.

Gain insights into reputation management and handling viral situations for national brands.

Study diverse application methods, from fine dining management to large-scale voter registration campaigns.

Understand how to guide communication strategies toward specific goals using proven methods.

Product Specifications

Brand: CRC Press
Format: hardcover
ASIN: 0367747812
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 01 June 2021
Listed Since: 20 October 2020

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CRC Press Ignition by Matthew L. Moseley - Communication Strategies Book

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