£148.37

IGI Global Infonomics and Value Creation in the Business of Free

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Description

Explore the changing landscape of information economics with Infonomics and Value Creation in the New Business of Free. As consumers increasingly expect instant and free access to data, businesses face new challenges in maintaining profitability. This book examines the concept of infonomics, which measures the economic impact, production, and market demand of information assets. This text addresses the fundamental question of whether information has transitioned into a mere commodity. It investigates how the "business of free" model has forced a shift in how companies approach information services. By understanding these economic shifts, professionals can better navigate how to create, market, and deliver information that remains accessible and valuable in a modern digital economy. This is an essential resource for understanding the intersection of microeconomics and information management.

Key Features

Examines the concept of infonomics to help understand the underlying economic value of information assets.

Analyzes the impact of market demand and production costs on modern information services.

Investigates the shift toward the business of free and how it affects company revenue models.

Addresses the challenge of information becoming a commodity in a high-access digital environment.

Provides insights into new ways to market information to ensure it remains valuable to consumers.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 August 2013
Listed Since
10 April 2013

Barcode

No barcode data available

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