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IGI Global Handbook of Research on Narrative Advertising
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Description
Key Features
This IGI Global handbook serves as an essential reference source for investigating fundamental marketing concepts.
The text addresses new dimensions of advertising narration caused by the widespread use of digital media.
Research within this book explores how narration conveys logically interrelated events and situations over time.
This volume provides a detailed investigation into the relationship between storytelling and modern advertising.
Product Specifications
- Brand
- IGI Global
- Format
- hardcover
- ASIN
- 1522597905
- Domain
- Amazon UK
- Release Date
- 28 June 2019
- Listed Since
- 20 April 2019
Barcode
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