£247.99

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£248 today · previous high £248 · all-time low £178

IGI Global - Blockchain Technology and Digital Marketing Book

Amazon

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£247.99 £171.00 £187.80 £204.60 £221.39 £238.19 £254.99 31 July 2026 05 August 2026 10 August 2026 15 August 2026 20 August 2026
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Description

Explore how blockchain technology is reshaping the landscape of digital marketing. This book from IGI Global examines the impact of distributed ledger technology (DLT) on modern business practices. By utilizing decentralization and cryptographic hashing, blockchain creates an unalterable and transparent historical backdrop for computerized resources. Learn how this technology changes the relationship between brands and consumers. Blockchain allows for a shift in how data is handled, addressing the ability of companies to extract customer data by offering reimbursement for its value. This text provides insight into how marketers can leverage these emerging digital tools to navigate a changing technological environment.

Key Features

This IGI Global publication explores the role of blockchain as a decentralized digital technology within the digital marketing sector.

The text explains how distributed ledger technology (DLT) creates unalterable and transparent records through cryptographic hashing.

Learn how blockchain technology addresses the way companies collect and reimburse customers for their data value.

Gain insights into the transformation of digital marketing through the application of decentralized resources.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
25 June 2021
Listed Since
25 June 2021

Barcode

No barcode data available

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