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MACMILLAN Heritage Entrepreneurship - Palgrave Studies in Global Entrepreneurship

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Description

Explore the intersection of culture and commerce with Heritage Entrepreneurship: Cultural and Creative Pursuits in Business Management. Part of the Palgrave Studies in Global Entrepreneurship series, this book provides a specialized look at how cultural and creative elements function within modern business management frameworks. Designed for readers interested in the academic and practical applications of entrepreneurship, this title examines the role of heritage and creativity in global business practices. It serves as a valuable resource for students, researchers, and professionals looking to understand the complexities of managing creative pursuits and cultural assets in a globalized economy. Published by Palgrave Macmillan, this work contributes to the growing field of global entrepreneurship studies by offering a focused perspective on how cultural identity and creative industries shape business strategies and management models.

Key Features

Part of the Palgrave Studies in Global Entrepreneurship series for academic depth.

Focuses on the connection between cultural pursuits and business management practices.

Published by Palgrave Macmillan to ensure high quality scholarly content.

Provides insights into the creative aspects of global entrepreneurship.

Suitable for researchers and students studying business and cultural management.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
19 January 2024
Listed Since
22 December 2023

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