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De Gruyter Handbuch Medienrhetorik - De Gruyter Rhetorik Band 6

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Description

Handbuch Medienrhetorik erforscht die grundlegende Beziehung zwischen Rhetorik und Medien aus historischer, systematischer und zeitgenossischer Perspektive. Der Band von De Gruyter untersucht, wie Medien in die rhetorische Theorie eindringen und wie rhetorische Strategien in der Medienpraktik angewendet werden. Der erste Teil analysiert die mediale Grundstruktur der Rhetorik von der Antike bis zur Gegenwart, einschlie lich Entwicklungen im Mittelalter, der Renaissance, dem Barock sowie der Aufklarung und Moderne. Der systematische Teil erortert das Verhaltnis zwischen rhetorichem Handeln und Mediennutzung. Dieses Handbuch richtet sich an Studierende und Forschende der Rhetorik, Medienwissenschaft und Kommunikationswissenschaft, die ein fundiertes Verstandnis der theoretischen und praktischen Verbindungen zwischen diesen Disziplinen suchen.

Key Features

Das Handbuch Medienrhetorik Band 6 von De Gruyter bietet eine umfassende historische Darstellung rhetorischer Medientheorie vom antiken bis zum modernen Zeitalter.

Die systematische Analyse erortert das Wechselspiel zwischen rhetorischem Handeln und Medienpraktiken in gegenwartigen Kontexten.

Handbuch Medienrhetorik verbindet theoretische Grundlagen mit aktuellen Fallstudien zur Anwendung von Rhetorik in der Medienkommunikation.

Das Werk aus der Reihe Handbucher Rhetorik richtet sich an Akademiker und Studierende in Rhetorik, Medienwissenschaft und verwandten Disziplinen.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 May 2016
Listed Since
24 December 2014

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