e.l.f. Power Grip Primer with 4% Niacinamide - Gel Hydrating, Vegan

Discover a primer that does more than smooth - e.l.f. Power Grip Primer combines a sticky gel texture with 4% niacinamide to give your skin a brighter, more even tone while locking makeup in place. The gel-based formula creates a translucent, dewy finish that looks natural on every complexion, and its hydrating base keeps skin comfortable all day. Niacinamide works to smooth texture, reduce the look of dullness, and brighten the complexion, so your foundation appears flawless from the first application to the final touch. Because it is 100% vegan and cruelty-free, you can enjoy professional-level performance without compromising your values. Suitable for oily, normal, dry, and combination skin, this primer grips makeup for long-lasting wear, preventing slip and fade even on the busiest days. Apply a thin layer to clean skin before foundation and experience a seamless base that enhances the performance of all subsequent products, giving you a radiant glow that lasts from morning to night.