Edward Elgar Publishing Edward Elgar Sustainable Innovation and Entrepreneurship Book

Explore the changing landscape of corporate sustainability with this academic text from Edward Elgar Publishing. As the business world moves from simple environmental management toward sustainable entrepreneurship, this book provides necessary insights into how innovation drives change. It examines the shift from mere efficiency to radical innovation through new ventures and entrepreneurial start-ups. This volume addresses the real-world challenges of financing and marketing sustainable efforts. By presenting both conceptual and empirical research, it offers a deep look at how organizations can successfully balance environmental and social goals with economic sustainability. It is an essential resource for those studying how new business models can meet modern global demands. Whether you are researching corporate trends or looking for new perspectives on business growth, this book provides a comprehensive overview of how innovation and entrepreneurship work together to create a sustainable future.