Edward Elgar Publishing Edward Elgar Japanese Subsidiaries in the New Global Economy

Explore the evolution of Japanese business strategies through this academic study from Edward Elgar Publishing. Part of the New Horizons in International Business series, this volume provides a detailed look at how Japanese firms have adapted their operations since the 1970s. The text is organized into four distinct parts to provide a wide-ranging view of Japanese multinational enterprises. It examines how Japanese investment in international markets affects corporate performance and looks at the specific ways these companies choose to enter new markets. By analyzing entry mode choices and their connection to performance, this book helps readers understand the trends shaping the modern global economy. This resource is ideal for students, researchers, and professionals interested in international business, accounting, and global market trends. It offers a comprehensive perspective on the nature of Japanese investment and the strategic shifts required to succeed in a changing economic landscape.