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Edward Elgar Publishing Edward Elgar Handbook on Tourism and Social Media Research

Name: Edward Elgar Handbook on Tourism and Social Media Research
Brand: Edward Elgar Publishing
Price: 226.41 GBP
Availability: InStock

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Description

Explore the impact of digital communication on the travel industry with the Handbook on Tourism and Social Media. Part of the Research Handbooks in Tourism series by Edward Elgar Publishing, this volume provides a deep look into how social media practices affect destination management and marketing. International contributors examine both conceptual and practical topics through empirical case studies. Readers gain insights into specialized areas such as gastro-tourism, dark tourism, and travel blogs. The text also covers technical and modern trends including electronic word-of-mouth, sentiment analysis, and various social media strategies used by operators to address industry challenges. This resource is designed for those looking to understand the connection between social media use and the evolving tourism landscape.

Key Features

This Edward Elgar Publishing handbook provides an overview of current research regarding social media use within the tourism industry.

International contributors analyze cutting-edge social media issues specifically related to destination management and marketing.

The text uses empirical case studies to explore diverse topics such as dark tourism, gastro-tourism, and travel blogs.

Chapters address modern digital trends including electronic word-of-mouth and sentiment analysis for tourism operators.

This volume is part of the Research Handbooks in Tourism series to help address key challenges faced by tourist destinations.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1800371403
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 11 February 2022
Listed Since: 18 July 2021

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Edward Elgar Publishing Edward Elgar Handbook on Tourism and Social Media Research

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It has never been this cheap. We have no record of a lower price.

Edward Elgar Publishing Edward Elgar Handbook on Tourism and Social Media Research

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Description

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