£168.00

Edward Elgar Publishing Edward Elgar Handbook on Big Data Marketing in Tourism

Name: Edward Elgar Handbook on Big Data Marketing in Tourism
Brand: Edward Elgar Publishing
Price: 134.36 GBP
Availability: InStock

Brands & Corporate Identity

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Price range: £134 - £168

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Description

Expand your professional knowledge with the Handbook on Big Data Marketing and Management in Tourism and Hospitality. Published by Edward Elgar Publishing as part of the Research Handbooks in Tourism series, this academic resource provides a specialized look at data-driven strategies within the travel and service sectors. This book serves as a comprehensive guide for those studying or working at the intersection of technology and hospitality management. By focusing on the application of big data, the text addresses how modern information management impacts marketing and operational decisions in a rapidly changing industry. It is a valuable addition to any professional library or academic collection dedicated to business, finance, and law, specifically focusing on brands and corporate identity through the lens of data science.

Key Features

Part of the respected Research Handbooks in Tourism series for academic depth.

Published by Edward Elgar Publishing to ensure high-quality scholarly content.

Focuses on the integration of big data within the tourism and hospitality sectors.

Addresses management and marketing strategies for modern business environments.

Ideal for professionals studying brand and corporate identity through data.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1035300125
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 15 April 2025
Listed Since: 13 October 2024

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Edward Elgar Publishing Edward Elgar Handbook on Big Data Marketing in Tourism

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