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Edward Elgar Publishing Big Data Marketing and Management in Tourism Handbook

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Description

This comprehensive Research Handbooks in Tourism series volume from Edward Elgar Publishing explores the strategic application of big data analytics across the tourism and hospitality sectors. The handbook delivers in-depth analysis of how businesses can leverage data-driven insights to optimise marketing strategies, enhance guest experiences, and drive revenue growth in competitive travel and accommodation markets. Designed for industry professionals, researchers, and academics, it addresses contemporary challenges in data collection, analysis, and implementation whilst providing practical frameworks for transforming raw data into actionable business intelligence. Whether you operate hotels, tour operators, travel agencies or destination management organisations, this resource examines emerging technologies, customer behaviour analytics, and predictive modelling techniques essential for modern hospitality enterprises. The handbook bridges theory and practice, offering case studies and strategic recommendations that enable tourism businesses to make informed decisions, personalise customer interactions, and measure marketing effectiveness with precision.

Key Features

Edward Elgar Publishing produces this research handbook as part of the established Tourism series, ensuring scholarly rigour and industry relevance.

The handbook addresses big data applications specifically tailored to tourism and hospitality sectors, covering practical analytics implementation.

Comprehensive coverage includes marketing strategy optimisation, customer analytics, and data-driven decision-making frameworks for travel businesses.

Suitable for hospitality professionals, tourism researchers, and business managers seeking evidence-based approaches to data utilisation.

The volume combines academic research with real-world case studies, bridging theoretical concepts and actionable industry practices.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 April 2025
Listed Since
13 October 2024

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