Designing Apparel for Consumers - Woodhead Publishing Book - Image 1

£120.00

Woodhead Publishing Designing Apparel for Consumers - Woodhead Publishing Book

Name: Designing Apparel for Consumers - Woodhead Publishing Book
Brand: Woodhead Publishing
Price: 120.0 GBP
Availability: InStock

Textile & Costume

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Description

Apparel fit is a major challenge for retailers and brands, as it directly affects consumer satisfaction and overall brand success. This book from the Woodhead Publishing Series in Textiles addresses these industry challenges by reviewing recent developments in sizing research and their practical application in apparel design. The text provides a deep look into how modern research affects clothing design for diverse consumer groups. Readers will explore the technical and psychological aspects of garment construction to better meet market demands. By understanding the relationship between body shape and size, designers and retailers can improve product accuracy and customer loyalty. Divided into two clear sections, the book covers essential topics ranging from body volume to the specific sizing requirements of different customer groups. This resource is an essential guide for anyone looking to understand how body shape and size impact the modern clothing industry and how to navigate the complexities of sizing in design.

Key Features

Explores the impact of body shape, size, and volume on apparel design to improve consumer satisfaction.

Reviews recent developments in sizing research and how to apply these findings to modern clothing design.

Examines the psychological aspects of designing apparel to better connect with diverse consumer groups.

Provides a two-part structure covering both technical body measurements and customer group requirements.

Addresses the major challenges retailers and brands face regarding apparel fit and sizing accuracy.

Product Specifications

Brand: Woodhead Publishing
Format: Hardcover
ASIN: 1782422102
Category: Books > Subjects > Arts & Photography > Decorative Arts & Design > Textile & Costume
Domain: Amazon UK
Release Date: 13 November 2013
Listed Since: 04 June 2013

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Woodhead Publishing Designing Apparel for Consumers - Woodhead Publishing Book

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