£128.05

De Gruyter Saur Praxishandbuch Richtige Lobbyarbeit fur Bibliotheken

Name: De Gruyter Saur Praxishandbuch Richtige Lobbyarbeit fur Bibliotheken
Brand: De Gruyter Saur
Price: 128.05 GBP
Availability: InStock

Words, Language & Grammar

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Description

Improve the visibility and influence of library institutions with this comprehensive practical handbook. Published by De Gruyter Saur, this guide provides a deep dive into the essential foundations of library advocacy. It covers how libraries are perceived both internally and externally, the various political levels involved, and provides a clear definition of lobbying to distinguish it from standard marketing practices. Readers will gain practical insights into effective lobbying strategies, including how to set clear goals, identify key partners, and navigate competition. This book does not just focus on success; it also analyzes failed lobbying attempts with detailed reasoning to help professionals avoid common mistakes. Whether you are working in academic or public library settings, this resource offers the tools needed to communicate value and secure support within complex political landscapes.

Key Features

Comprehensive coverage of library foundations, including self-perception and external perception within political structures.

Clear distinction between professional lobbying techniques and traditional marketing methods for library services.

Practical guidance on developing effective strategies, setting specific goals, and identifying key partners.

Detailed analysis of both successful and failed lobbying attempts to provide real-world learning opportunities.

Expert insights from author Claudia Lux of Humboldt University Berlin to support professional development.

Product Specifications

Brand: De Gruyter Saur
Format: hardcover
ASIN: 3110673339
Category: Books > Subjects > Reference > Words, Language & Grammar
Domain: Amazon UK
Release Date: 06 June 2022
Listed Since: 28 January 2020

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De Gruyter Saur Praxishandbuch Richtige Lobbyarbeit fur Bibliotheken

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