£111.53

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£112 today · previous high £112 · all-time low £69

De Gruyter Handbook Digital Arts Marketing - Trends

Amazon

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£111.53 £64.73 £74.94 £85.15 £95.36 £105.57 £115.79 01 August 2026 16 August 2026 01 September 2026 17 September 2026 03 October 2026
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Price distribution over 64 days • 2 price levels

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14 days 50 days · current 0 13 25 38 50 £69 £111 Days at Price

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Most common price: £111 (50 days, 78.1%)

Price range: £69 - £111

Price levels: 2 different prices over 64 days

Description

The De Gruyter Handbook of Digital and Online Arts Marketing provides comprehensive coverage of technological, social, and cultural trends shaping the contemporary arts sector. Part of the De Gruyter Handbooks in Business, Economics and Finance series, this resource addresses the intersection of digital strategy and arts promotion in an increasingly online marketplace. Whether you work in museums, galleries, performance venues, or creative agencies, this handbook delivers practical insights into digital transformation, audience engagement, and marketing innovation within the arts industry. It combines theoretical frameworks with real-world applications to help arts professionals navigate social media, digital platforms, and emerging technologies. This authoritative guide is essential reading for marketers, managers, and strategists seeking to understand how digital channels and cultural trends reshape arts promotion and audience development in the 21st century.

Key Features

Part of the De Gruyter Handbooks in Business, Economics and Finance series, providing peer-reviewed, professional-level content for arts sector specialists.

Covers technological trends in digital marketing, offering actionable strategies for arts organisations adopting online promotion channels.

Explores social and cultural trends affecting arts audiences, helping professionals understand shifting consumer behaviour and engagement patterns.

Serves as a comprehensive reference for museum directors, gallery managers, creative agencies and arts marketing professionals seeking evidence-based insights.

De Gruyter publication ensures academic rigour and currency in addressing contemporary digital transformation within the cultural and creative industries.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
17 November 2025
Listed Since
17 February 2025

Barcode

No barcode data available

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