£87.76

De Gruyter Handbook of Digital and Online Arts Marketing

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Description

Explore the evolving landscape of the creative industries with the De Gruyter Handbook of Digital and Online Arts Marketing. This academic resource examines the technological, social, and cultural trends currently shaping how art is marketed and consumed in a digital world. Part of the De Gruyter Handbooks in Business, Economics and Finance series, this volume provides a comprehensive look at the modern intersection of art and business. Designed for professionals and students within the arts and photography business sectors, this handbook offers a deep dive into the digital shifts affecting the industry. It serves as a foundational text for understanding how online platforms and new technologies change the way cultural products reach their audiences. Whether you are studying business economics or working directly in arts management, this book provides the necessary context for navigating today's digital economy.

Key Features

Part of the De Gruyter Handbooks in Business, Economics and Finance series for academic reliability.

Covers essential technological, social, and cultural trends in the digital arts sector.

Provides a focused look at online arts marketing strategies and digital shifts.

Designed for readers interested in the business of art and cultural management.

Offers professional insights into the changing landscape of the creative economy.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
17 November 2025
Listed Since
17 February 2025

Barcode

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