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Daya Publishing House Agricultural Marketing in 2 Vols - Daya Publishing House

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Description

Agricultural Marketing in 2 Vols by Daya Publishing House is a comprehensive textbook designed to build a strong foundation in agricultural marketing fundamentals. This two-volume set explores the essential concepts of marketing agricultural produce within the Indian context, making complex ideas accessible through clear, straightforward explanations. The book progresses systematically from basic principles to more advanced analytical approaches, enabling readers to understand both foundational knowledge and sophisticated marketing strategies. Whether you are a student, educator, or agricultural professional seeking to strengthen your understanding of how agricultural products move through market channels, pricing mechanisms, supply chain dynamics, and consumer behaviour, this reference work provides the thorough grounding needed to master the subject. The structured approach makes it particularly valuable for those preparing for examinations or looking to deepen their practical knowledge of agricultural commerce and trade.

Key Features

Two-volume set from Daya Publishing House covering comprehensive agricultural marketing theory and practice from basic to advanced levels.

Focuses specifically on marketing of agricultural produce in India with culturally relevant examples and case studies throughout both volumes.

Structured progression from fundamental concepts to analytical frameworks, enabling readers to build knowledge systematically and understand interconnected topics.

Written in simple, lucid language designed to make complex marketing principles accessible to students and professionals at all levels of understanding.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 January 2014
Listed Since
01 April 2015

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No barcode data available

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