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CRC Press Managing Customer Relationships - CRC Press Business Strategy

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Description

This comprehensive guide from CRC Press explores strategic customer relationship management and care techniques for international enterprises. Designed for business professionals and organizational leaders, the book provides actionable frameworks for developing effective customer care strategies that drive competitive advantage. The content addresses the complexities of managing customer relationships across diverse markets and cultures, offering practical insights into implementation methodologies that enhance customer satisfaction and loyalty. Ideal for executives, managers, and consultants seeking to strengthen their approach to customer engagement and retention in global business environments.

Key Features

CRC Press publication providing expert-authored content on customer relationship strategy and care techniques for international business contexts.

Covers strategy development frameworks specifically designed to address customer care challenges in multinational and global enterprises.

Offers practical methodologies for implementing customer relationship management across different organizational levels and market segments.

Focuses on bridging theory and practice with real-world applications of customer care principles in international business settings.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 May 2024
Listed Since
04 November 2023

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