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CRC Press Influencing Health: Online Health Communication Strategy Guide

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Description

Discover how to leverage online influencers to transform health communication and address critical global health challenges including obesity, food deserts, child hunger, and maternal health outcomes. This comprehensive guide from CRC Press shifts health messaging from isolated information sources to everyday conversations, normalising health discussions across digital platforms. Learn proven strategies for integrating health topics into social media, online communities, and influencer partnerships to reach audiences actively and passively. Whether you're a health communicator, marketer, or public health professional, this resource provides actionable frameworks for making health information accessible, engaging, and part of daily discourse. Tackle the resurgence of communicable diseases and food security issues by understanding how online influencers can amplify your message and drive meaningful behaviour change in your target communities.

Key Features

CRC Press publication offering evidence-based strategies for partnering with online influencers on health communication initiatives.

Addresses major global health crises including obesity, food deserts, child hunger, and maternal health disparities through digital engagement.

Teaches how to normalise health conversations by integrating health messaging into everyday online experiences and social platforms.

Provides practical frameworks for health communicators and marketers to shift from isolated messaging to community-focused digital outreach.

Covers communicable disease prevention and food security awareness using influencer partnerships and online platforms.

Designed for public health professionals, marketing teams, and health organisations seeking to reach broader audiences digitally.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
24 July 2019
Listed Since
07 March 2019

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