£127.78

CRC Press - Influencing Health: Online Influencer Guide

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Description

Global health issues like obesity, food deserts, child hunger, and poor maternal health outcomes require new communication strategies. Traditional health marketing often operates in a vacuum, making vital information hard to find unless people are actively searching for it. This book by CRC Press offers a way to change that dynamic. Influencing Health provides a comprehensive guide to working with online influencers to bring health topics into everyday conversations. By integrating health discussions into the digital experiences people encounter daily, communicators can help normalize these essential topics. This approach moves beyond isolated messaging to weave health awareness into the fabric of social interaction, ensuring that critical information reaches a wider audience through the voices they already follow and trust.

Key Features

Learn how to move health communication beyond isolated messaging and into everyday digital conversations.

Explore strategies to normalize health discussions by integrating them into common social experiences.

Understand how to address global health issues like obesity and communicable diseases through influencer partnerships.

Gain insights into reaching audiences where they are already active instead of waiting for them to search for info.

Develop methods to bring visibility to topics like food deserts and maternal health outcomes through online networks.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
24 July 2019
Listed Since
07 March 2019

Barcode

No barcode data available

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