£108.00

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South-Western Contemporary Marketing - South-Western Business Textbook

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£108.00 £102.60 £104.76 £106.92 £109.08 £111.24 £113.40 22 July 2026 08 August 2026 25 August 2026 11 September 2026 28 September 2026
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Price distribution over 69 days • 1 price levels

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Description

Contemporary Marketing by South-Western is a comprehensive business textbook designed for students and professionals seeking to understand modern marketing principles and practices. This edition covers essential marketing strategies, consumer behaviour, digital marketing trends, and real-world business applications that prepare readers for today's dynamic marketplace. Whether you're studying business management, pursuing a career in marketing, or looking to enhance your professional knowledge, this South-Western publication delivers practical insights and theoretical foundations. The textbook combines accessible explanations with contemporary examples to make complex marketing concepts understandable and applicable to current business challenges and opportunities.

Key Features

South-Western textbook provides structured coverage of contemporary marketing principles and strategic frameworks for business professionals.

Designed for students and practitioners studying marketing management, business strategy, and call centre management applications.

Features real-world marketing case studies and examples that illustrate how modern organisations apply theoretical concepts.

Comprehensive approach combines consumer behaviour analysis, digital marketing trends, and traditional marketing tactics.

Suitable for classroom use, self-study, and professional development in business and marketing fields.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
02 February 2007
Listed Since
08 December 2006

Barcode

No barcode data available

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