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Central European University Press Coca-Cola Socialism - Yugoslav Culture History Book

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Description

Explore the fascinating history of Yugoslav culture during the 1960s in Coca-Cola Socialism. This book by Central European University Press examines the Americanization of everyday life in Yugoslavia following the country's fallout with the Eastern bloc. As Tito sought support and inspiration from the United States, a unique cultural shift occurred. While political distances were carefully maintained, the Yugoslav regime showed significant receptiveness to American models of consumption and culture. This strategic approach helped stabilize the regime internally and projected an image of openness in foreign policy. This work provides a detailed look at how American influences shaped the social fabric of a socialist nation during a transformative decade.

Key Features

This book by Central European University Press examines the Americanization of Yugoslav culture and daily life during the 1960s.

Learn how Tito turned to the United States for support and inspiration after falling out with the Eastern bloc.

Discover how the Yugoslav regime used American models of consumption to help stabilize the internal political regime.

Explore the connection between American cultural influence and the image of openness in Yugoslav foreign policy.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 June 2018
Listed Since
13 June 2017

Barcode

No barcode data available

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