Clairol Blonde It Up Permanent Hair Dye - Platinum Bronde

Achieve a stunning blonde look without the harshness of traditional bleach. Clairol Blonde It Up is an advanced permanent high lift hair coloring system designed to lighten your hair by up to 5 levels. This innovative formula provides the brightness you desire while prioritizing hair health. Built with AminoLift Technology, this system works to lift pigments from within the hair. To protect your hair's integrity, the AminoGlycine Complex helps maintain natural keratin and protein, keeping your hair structure intact during the coloring process. The result is hair that looks lightened and bright, yet feels conditioned and soft. To ensure your color stays fresh and vibrant, this kit includes a Shimmer Lights Violet Toning Mask. You can use the mask immediately after lightening to achieve a cool, neutral tone, or apply it every 1-2 weeks to prevent unwanted brassiness. Get all of the blonde with none of the bleach for a professional-looking finish at home.