£159.60

Cases on Metaverse and Consumer Experiences - E-Business

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Description

Explore the intersection of metaverse technology and consumer behaviour through real-world case studies in this comprehensive business reference. Published by Business Science Reference, this book examines how virtual environments are reshaping customer engagement, brand interaction, and digital commerce. Discover practical insights into metaverse applications across retail, marketing, and experiential business models. Ideal for business professionals, academics, and entrepreneurs seeking to understand the emerging landscape of virtual consumer experiences and their commercial implications.

Key Features

Cases on Metaverse and Consumer Experiences provides in-depth case studies examining real-world metaverse applications in business and customer engagement.

Published by Business Science Reference, the book targets academics, business professionals, and entrepreneurs exploring virtual commerce.

This e-business reference covers metaverse technology's impact on consumer behaviour, brand strategy, and digital transformation.

The case-study format offers practical insights into how organisations leverage metaverse environments for customer experiences and business innovation.

Designed for understanding emerging trends in virtual consumer experiences and their commercial and strategic value.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
27 February 2025
Listed Since
04 March 2025

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