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Cambridge University Press - Human Motivation by David McClelland
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Description
Key Features
This book by Cambridge University Press provides a broad overview of psychological theory and research.
David McClelland utilizes forty years of empirical studies to explain the development of human motives.
Learn specific methods for measuring motives and how they relate to emotions and values.
The text examines the four major motive systems: achievement, power, affiliation, and avoidance.
Research is reviewed and evaluated to show how different motive systems affect human behavior.
Product Specifications
- Format
- paperback
- ASIN
- 0521369517
- Domain
- Amazon UK
- Release Date
- 12 August 2009
- Listed Since
- 16 December 2006
Barcode
No barcode data available
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