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£150.40
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£150 today · previous high £150 · all-time low £139
Cambridge University Press Cambridge Handbook of Marketing and the Law - Cambridge Press
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Price distribution over 17 days • 4 price levels
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Most common price: £139 (8 days, 47.1%)
Price range: £139 - £150
Price levels: 4 different prices over 17 days
Description
Key Features
This handbook from Cambridge University Press examines current legal and policy issues at the intersection of marketing and the law.
The text explores how consumers form preferences, perceptions, and beliefs and how marketers influence those behaviors.
Chapters address specific legal challenges such as how to value trademark litigation and assess damages for patents.
The content investigates the distinction between fact and fiction in various marketing claims.
Readers can study the legal requirements and challenges involved in establishing secondary meaning.
Product Specifications
- Format
- hardcover
- ASIN
- 1108470017
- Domain
- Amazon UK
- Release Date
- 13 July 2023
- Listed Since
- 09 January 2023
Barcode
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