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£229.18
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Business Science Reference - Anthropology and Consumer Behavior
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Description
Key Features
This research publication by Business Science Reference examines the application of anthropology to the study of consumption patterns.
The text explores how joining the disciplines of anthropology and consumer research leads to a more profound knowledge of human behavior.
Readers can learn how anthropological approaches help in creating better predictions for future consumer behaviors.
This book focuses on the study of both the past and present of societies to understand modern consumer habits.
Product Specifications
- Format
- hardcover
- ASIN
- 1799831159
- Domain
- Amazon UK
- Release Date
- 03 April 2020
- Listed Since
- 14 May 2020
Barcode
No barcode data available
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