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Amsterdam University Press Branding Books Across the Ages - Literary Strategy Guide

Name: Branding Books Across the Ages - Literary Strategy Guide
Brand: Amsterdam University Press
Price: 166.99 GBP
Availability: InStock

Business & Economic History

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Price distribution over 65 days • 5 price levels

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Most common price: £164 (16 days, 24.6%)

Price range: £146 - £167

Price levels: 5 different prices over 65 days

Description

Explore the evolution of literary branding through this comprehensive examination of strategies and key concepts that have shaped how books are positioned and marketed across centuries. Published by Amsterdam University Press and distributed by Routledge, this academic resource traces the pivotal role branding has played in the publishing industry, from early printing practices to contemporary marketing approaches. The book provides business and economic historians with detailed insights into how publishers have built brand identity, created reader loyalty, and navigated changing market demands. Whether you are studying publishing history, developing marketing strategies for literary works, or understanding how cultural products gain commercial traction, this volume offers both theoretical frameworks and historical case studies. Essential reading for professionals in publishing, marketing, and literary studies seeking to understand the intersection of commerce and culture in the book industry.

Key Features

Amsterdam University Press publication offers academic credibility and rigorous research into historical branding practices and their economic impact.

Covers strategies and key concepts spanning multiple centuries of literary and publishing history with detailed historical context.

Routledge distribution ensures availability through major academic and trade channels for educators, students, and industry professionals.

Combines business history with literary studies to provide comprehensive understanding of how branding shaped the publishing landscape.

Ideal resource for business historians, publishing professionals, and marketing specialists studying the commercial evolution of literature.

Product Specifications

Brand: Amsterdam University Press
Format: hardcover
ASIN: 9463723919
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 12 March 2021
Listed Since: 24 November 2020

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This is the most expensive it has ever been. Walk away.

Amsterdam University Press Branding Books Across the Ages - Literary Strategy Guide

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

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