Branding Books Across the Ages - Amsterdam University Press - Image 1

£134.86

Amsterdam University Press Branding Books Across the Ages - Amsterdam University Press

Name: Branding Books Across the Ages - Amsterdam University Press
Brand: Amsterdam University Press
Price: 134.86 GBP
Availability: InStock

Business & Economic History

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Description

Explore the historical development of literary branding with Branding Books Across the Ages: Strategies and Key Concepts in Literary Branding. Published by Amsterdam University Press and manufactured by Routledge, this work offers a deep look into how books have been positioned and marketed throughout history. This text is a valuable resource for those interested in business and economic history. It examines the specific strategies and concepts that have shaped the way literature reaches audiences. Whether you are a student of business history or a professional looking to understand the evolution of brand identity in the publishing world, this book provides a structured look at the methods used across different eras. By studying these historical patterns, readers gain a better understanding of the relationship between literary works and their market presence. This book serves as a foundational text for understanding how branding functions within the specialized field of book publishing and economic history.

Key Features

Detailed study of literary branding strategies and key concepts used throughout history.

Academic perspective from Amsterdam University Press on the evolution of book marketing.

Comprehensive coverage of business and economic history within the publishing industry.

Published by Routledge to ensure high standards of academic and professional research.

Ideal for students and professionals researching brand identity and historical business practices.

Product Specifications

Brand: Amsterdam University Press
Format: hardcover
ASIN: 9463723919
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 12 March 2021
Listed Since: 24 November 2020

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Amsterdam University Press Branding Books Across the Ages - Amsterdam University Press

It has never been this cheap. We have no record of a lower price.

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