Bloomsbury The Trendmakers - Global Fashion Industry Book

Explore the hidden forces that drive the global fashion industry with The Trendmakers by Bloomsbury. This book provides a deep look into the social significance of trends and how they are created and spread across the world. Instead of just looking at designers, this work examines the many players who exist between production and consumption. Through direct interviews with fashion intermediaries, you will learn how stylists, trend forecasters, buyers, and journalists influence what we wear. The text investigates how these individuals and organizations shape consumer relations to trends. It is a valuable resource for anyone interested in the history of fashion, the mechanics of the industry, and the cultural impact of style. This book offers new insights into the roles that drive the fashion cycle and how trends move from concept to the global market.