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Bloomsbury Shakespeare and YouTube - New Media Studies Book

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Description

Explore how the video-sharing platform YouTube transforms Shakespeare studies. This book from the Continuum Shakespeare Studies series examines the opportunities and challenges presented by new media. As a patron, distributor, and archive, YouTube creates new forms of user-generated Shakespeares while placing the Bard within the distractions of a contemporary networked mediascape. This work identifies specific genres of YouTube Shakespeare by interpreting them through theories of media convergence and remediation. It tracks how Shakespeare's cultural meanings shift when placed at the intersection of participatory culture and corporate platforms. It is an essential read for those studying the impact of digital media on classical literature and drama.

Key Features

Part of the Continuum Shakespeare Studies series published by Bloomsbury.

Analyzes YouTube as a patron, distributor, and archive for Shakespeare studies.

Identifies new genres of YouTube Shakespeare through theories of media convergence.

Examines the intersection of participatory culture and corporate media platforms.

Investigates how digital media impacts the cultural meanings of the Bard.

Product Specifications

Format
hardcover
Domain
Amazon UK
Publication Date
24 April 2014
Listed Since
03 October 2012

Barcode

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