£107.44

Bloomsbury Seeing into Screens: Eye Tracking and Moving Image

Name: Bloomsbury Seeing into Screens: Eye Tracking and Moving Image
Brand: Bloomsbury
Price: 99.38 GBP
Availability: InStock

History & Criticism

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Description

Explore the science of vision with Seeing into Screens: Eye Tracking and the Moving Image. Published by Bloomsbury Academic, this groundbreaking anthology is the first dedicated collection to examine how vision and perception materialize as viewers watch screen content. While much research in the field relies on imagined audience responses or external behaviors, this volume uses data from eye tracking technology to study the actual processes of seeing, knowing, gazing, and perceiving. By looking directly at how eyes move across a screen, this collection provides a data-driven approach to understanding the viewer experience. The book is organized into four distinct sections to provide a comprehensive look at the subject. One key area, eye tracking performance, examines how viewers respond to specific screen genres, actors, and other visual elements. This text is an essential resource for those studying film history, criticism, and the technical aspects of how humans interact with moving images.

Key Features

Utilizes eye tracking technology data to move beyond theoretical guesses about how audiences respond to screen content.

Provides a scientific look at the processes of seeing, knowing, gazing, and perceiving during film consumption.

Organized into four clear sections, including a dedicated look at eye tracking performance and viewer responses.

Analyzes how specific elements like screen genre and actors influence the way viewers watch moving images.

Serves as the first dedicated anthology focused on the intersection of vision, perception, and screen media.

Product Specifications

Brand: Bloomsbury
Format: hardcover
ASIN: 1501329022
Category: Books > Subjects > Arts & Photography > Film > History & Criticism
Domain: Amazon UK
Release Date: 25 January 2018
Listed Since: 26 April 2017

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Bloomsbury Seeing into Screens: Eye Tracking and Moving Image

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