Bloomsbury Personality in Industry - Japanese Business History

Go beyond standard economic analysis to understand the real drivers of the Japanese economic miracle. While many Western studies focus on dry data, Personality in Industry offers a deep look into the cultural and historical factors that shape Japanese business success. This book provides a rare look into the unseen world of Japanese enterprise. By connecting the history and growth of ASICS, a major global corporation, with the life of its founder, Kihachiro Onitsuka, readers gain a clear perspective on how individual leadership affects corporate performance. Through the lens of one major company, you will learn about the dramatic and complex changes in Japanese life, economy, and culture. This text is an essential resource for anyone looking to understand the human side of Japanese management and the historical context that defines its unique business environment.