£107.98

Bloomsbury Academic Transforming Type - Kinetic Typography

Name: Bloomsbury Academic Transforming Type - Kinetic Typography
Brand: Bloomsbury Academic
Price: 107.98 GBP
Availability: InStock

Typography

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Description

Explore the evolution of moving text in Transforming Type by Barbara Brownie. This study looks at kinetic typography across various media, including film credits, television idents, motion graphics, and interactive poetry. As digital screens begin to mimic real-life environments, typographic sequences have become active and reactive, changing how we perceive the written word. This book examines how letterforms behave when they move, offering new perspectives on the difference between motion and change. It investigates global and local transformations and the evolving relationship between words and images. For students and professionals in graphic arts and typography, this work provides an illuminating look at how typography functions in a digital, screen-based world.

Key Features

Examines kinetic typography in diverse fields such as film credits, television idents, and motion graphics.

Analyzes how interactive poetry and digital environments change the way we interact with text.

Explores the distinction between motion and change within moving typographic sequences.

Investigates the relationship between word and image in modern screen-based media.

Provides an academic look at how letterforms become active and reactive on digital displays.

Product Specifications

Brand: Bloomsbury Academic
Format: hardcover
ASIN: 0857857673
Category: Books > Subjects > Arts & Photography > Graphic Arts > Typography
Domain: Amazon UK
Release Date: 18 December 2014
Listed Since: 17 August 2013

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Bloomsbury Academic Transforming Type - Kinetic Typography

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