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Chapman and Hall/CRC Becoming AI Native: Charting the Next AI Frontier - Business Guide

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Description

This practical guide demystifies artificial intelligence for business leaders and managers without requiring advanced mathematical knowledge or technical background. It covers the full spectrum from traditional AI to Generative AI, helping you distinguish between genuine business value and marketing hype. The first half provides an essential playbook for organisations seeking to understand AI's real-world potential and applications. Whether you are implementing AI strategies, evaluating new technologies, or building AI-native capabilities within your team, this book cuts through technical jargon to reveal what AI can actually achieve for your business challenges. Designed for decision-makers in commerce and management roles, it bridges the gap between theoretical concepts and practical implementation, enabling you to chart a confident course through the evolving AI landscape.

Key Features

Becoming AI Native covers both traditional AI and Generative AI, helping business leaders evaluate which technologies truly drive value versus market hype.

The first half of the book functions as a practical playbook for organisations eager to understand and implement AI's business potential.

Written for managers and business professionals without advanced mathematics or technical backgrounds, this Chapman and Hall/CRC title demystifies AI concepts.

This guide addresses real-world business challenges by demonstrating concrete ways to leverage AI for tangible organisational benefit.

Ideal for business, finance and law professionals navigating AI adoption, the book balances strategic thinking with actionable implementation guidance.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
05 February 2026
Listed Since
05 August 2025

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