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Amsterdam University Press Platformisation of Consumer Culture - Digital Methods Guide

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Description

This comprehensive guide from Amsterdam University Press and Routledge examines how digital platforms have fundamentally reshaped consumer culture and commerce. Part of the Digital Studies series, the book uses digital methods to analyse the mechanisms underlying platform economies, exploring the intersection of technology, business, and consumer behaviour in the modern digital landscape. Ideal for students, researchers, and professionals studying e-business, digital marketing, and the evolving relationship between consumers and online platforms, this work provides critical frameworks for understanding platformisation as a defining feature of contemporary commerce.

Key Features

Published by Amsterdam University Press and distributed by Routledge, ensuring academic credibility and wide availability.

Focuses on digital methods as an analytical approach to studying platform economies and consumer culture.

Part of the Digital Studies series, positioning it within contemporary scholarship on technology and society.

Covers the intersection of e-business, digital commerce, and consumer behaviour in platform-driven markets.

Suitable for academic study in business, finance, law, and e-commerce fields.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
06 May 2024
Listed Since
21 February 2024

Barcode

No barcode data available

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