£45.99

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Routledge AI-Powered Communication Research: Applied Guide - Routledge

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Description

AI-Powered Communication Research: An Applied Guide by Routledge provides professionals and researchers with practical frameworks for integrating artificial intelligence into communication strategy and analysis. This comprehensive resource explores how AI technologies transform research methodologies, enabling data-driven decision-making across public relations, marketing, and organisational communication. The guide bridges theory and practice, offering actionable insights for communication teams seeking to leverage machine learning, natural language processing, and predictive analytics in their work. Whether you are developing communication campaigns, analysing audience sentiment, or optimising message delivery, this applied approach equips you with tools and techniques to navigate the evolving landscape of AI-assisted communication research and stay competitive in an increasingly data-driven field.

Key Features

Routledge publication offering practical, research-backed guidance on implementing AI technologies in professional communication strategies.

Applied focus bridges theoretical AI concepts with real-world communication research challenges and industry use cases.

Covers natural language processing, sentiment analysis, and predictive modelling techniques directly relevant to public relations and marketing teams.

Designed for communication professionals, researchers, and strategists seeking to integrate AI into existing workflows and methodologies.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
17 November 2026
Listed Since
27 May 2026

Barcode

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