£125.55

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften A Screenful of Sugar? - Prescription Drug Websites - 10 Books

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Description

Explore the complex world of health communication with A Screenful of Sugar?: Prescription Drug Websites Investigated: 10. This academic work from Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften, provides a detailed look into how pharmaceutical information is presented online. Designed for professionals and students interested in brands and corporate identity, this book examines the digital landscape of prescription drug websites. It offers a deep dive into the communication strategies used within the healthcare industry, making it a valuable resource for those studying sales, marketing, and the impact of digital media on health information. Whether you are researching business, finance, and law or focusing on marketing trends, this publication provides essential insights into the intersection of technology and pharmaceutical branding. It is an important addition to any library focused on health communication and corporate identity.

Key Features

Investigates the digital communication methods used by prescription drug websites.

Published by Peter Lang Publishing Inc, a recognized name in academic publishing.

Provides professional insights into health communication and pharmaceutical branding.

Useful for studying the relationship between marketing and corporate identity.

An academic resource for those researching sales and marketing within the healthcare sector.

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