£42.11

The AI First Company: Engineering Your Business to Thrive in the AI Economy

Information Management

Price data last checked 37 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£42 today · cheaper than every other day in the last 2 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 19 days · 19 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 19 days • 1 price levels

Days at Price

Price Analysis

Most common price: £42 (19 days, 100.0%)

Price range: £42 - £42

Price levels: 1 different prices over 19 days

Description

Most business owners are adding AI the wrong way. Not because they're using the wrong tools, but because they're using the right tools inside the wrong structure. This book shows you the difference between retrofitting (bolt AI on, get marginal gains, see nothing change) and re-engineering (rebuild around what AI actually makes possible). 35 chapters. The complete field manual for turning your existing business into an AI-first company. Most business owners are adding AI to a business that was designed for humans to run manually. They get faster tasks and the same structural problems. Flat revenue, worse margins, and a team that spends more time learning tools than doing work. There's a name for it: the Retrofit Trap. A jet engine on a horse cart is still a horse cart. The AI First Company is a 35-chapter field manual built around one question: "If I were building this business today, from scratch, knowing what AI can do, would it look like this?" That question, applied honestly to every part of your business, is where re-engineering starts. What you'll find inside: The Retrofit Trap: why bolting AI onto an old structure makes things worse, not better, and the exact shift that gets you out The Seven Zones: Lead Generation, Sales, Delivery, Operations, Finance, Team, and Owner, mapped side-by-side as retrofitter vs AI-first builder, so you can see precisely where your business sits and what the better version looks like The Context Library: the most important AI asset a business can build, and why almost no one builds it correctly The Three-File Architecture: the structural foundation every AI-first company runs on, namely Context, Skills, and Routines Skills and Agents: how to go from a collection of disconnected tools to a connected, compounding system MCP: the connective tissue that makes your AI stack talk to your CRM, your ads, your calendar, and everything else Buy, Build, or Wait: a decision matrix that stops tool-chasing and makes choices that hold up six months from now The Autonomy Spectrum: where to start with AI autonomy, where to earn the right to expand, and why the sequence matters The Re-Engineering Roadmap: 90 days, one year, three years, in the right order The practical stack covered (Claude, Claude Code, Manus, ElevenLabs, HeyGen, RAG, MCP connections) reflects what the author runs inside active businesses today. Not demos. Not theory. About Benjamin Simkin Started his first company at 20, sold it five years later for $1.2 million. Personally spent over $30 million on paid advertising. Managed over $240 million in client ad spend. Contributed to $2.8 billion in client revenue across 30 years in business and marketing. Named the World's #1 Facebook Marketer by HuffPost. Founder of The Mastermind, running since 2014 and installed in over 2,360 businesses. He wrote this book after falling into the Retrofit Trap himself (47 staff, 11 AI subscriptions, a business going backwards) and spending two years figuring out the way out.

Product Specifications

Format: hardcover
ASIN: B0H45XLXBR
Category: Books > Subjects > Business, Finance & Law > Management > Information Management
Domain: Amazon UK
Release Date: 04 June 2026
Listed Since: 05 June 2026

Barcode

No barcode data available

The AI First Company: Engineering Your Business to Thrive in the AI Economy

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

AI Native Enterprise: The Leader's Guide to AI-Powered Business Transformation (Generative AI Revolution Series)

AI Starts with Data: A Practical Blueprint for Trusted, Governed, Enterprise AI

Artificial Intelligence Fundamentals for Business Leaders: Up to Date With Generative AI: 1 (Byte-sized Learning)

Architectures for the Intelligent AI-Ready Enterprise: Building real-world solutions with MongoDB

Agentic Spec-Driven Development: A Practical Method for Using AI to Build Complete Specifications for Software, Products, and Knowledge Work

Making AI Work for People: A Framework for Designing and Building Impactful AI-Powered Applications

Organizing for Generative AI and the Productivity Revolution: Reshaping Organizational Roles in the Age of Artificial Intelligence

Coding with AI: Examples in Python

The Startup Protocol: A Guide for Digital Health Startups to Bypass Pitfalls and Adopt Strategies That Work

Practical AI for Business Leaders, Product Managers, and Entrepreneurs: The Big Data Implementation Handbook

AI and the Boardroom: Insights into Governance, Strategy, and the Responsible Adoption of AI

Intelligent Automation: Learn how to harness Artificial Intelligence to boost business & make our world more human

The Founder’s Manual for the Zero Employee Startup: Agentic AI: How to Build a Startup with 10,000 Agents and One Founder: 1 (Founder & Startup Series)

Agentic AI Unleashed: A guide to designing, building, and deploying autonomous AI systems (English Edition)

The 11X Revenue System: A Proven System for Consistent Clients, Predictable Revenue, and Scaling Without Burnout

Digital Sales Transformation In a Customer First World

The AI-DLC Handbook: Reimagining Software Development with AI

Cracking AI Engineering Interviews: A Practical Field Guide to Coding, Systems, ML, and Engineering Judgment

AI-Based Open Innovation for Sustainable Business

Powering the Future: Real-World AI Use Cases for Energy & Utilities (The AI Impact Series – Navigating Business & Society in the Age of AI)

AI Innovation in Services Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

The Founder’s Manual for the Zero Employee Startup: Agentic AI: How to Build a Startup with 10,000 Agents and One Founder (Founder & Startup Series)

AI Marketing: How AI is Transforming Marketing and Business Growth

Human Robot Agent: New Fundamentals for AI-Driven Leadership with Algorithmic Management