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Price Distribution

Price distribution over 67 days • 1 price levels

Days at Price

Price Analysis

Most common price: £146 (67 days, 100.0%)

Price range: £146 - £146

Price levels: 1 different prices over 67 days

Description

In the contemporary digital landscape, marketing has become deeply intertwined with algorithms, data analytics, and artificial intelligence. As brands increasingly rely on automated systems to understand, predict, and influence consumer behavior, the boundaries between personalization and surveillance have blurred. This transformation is redefining the nature of marketing: from a discipline centered on persuasion and relationship-building to one shaped by algorithmic decision-making and data-driven control. Surveillance, Trust, and the New Politics of Digital Marketing critically explores how power, ethics, and trust are being reconfigured in the age of algorithmic marketing. This book offers a multidisciplinary perspective that bridges marketing, communication, sociology, and technology studies to understand how digital platforms, AI, and big data are reshaping market interactions and consumer identities. Covering topics such as cinematic storytelling, the privacy-personalization paradox, and extension acceptance, this book is an excellent academic resource for graduate and doctoral students, researchers, digital strategists, content creators, data analysts, business leaders, and more.

Product Specifications

Format: paperback
ASIN: B0H2YYJ6CK
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 21 May 2026
Listed Since: 26 May 2026

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Surveillance, Trust, and the New Politics of Digital Marketing

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It has never been this cheap. We have no record of a lower price.

Surveillance, Trust, and the New Politics of Digital Marketing

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Ethical Marketing and Consumer Trust in Digital and Sustainable Markets

Data-Driven Governance Through AI, Digital Marketing, and the Privacy Interplay (Advances in Marketing, Customer Relationship Management, and E-Services)

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Engagement, Effectiveness, and Brand Activism in Game-Based Marketing

Sustainable Operations in the Age of AI and Big Data

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Business Transformation in the Era of Digital Disruption (Advances in E-Business Research)

Research and Development Practices in Innovation

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