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![LG OLED AI B6 77-inch 4K Smart TV - OLED77B6ELC (α8 AI Processor 4K Gen3, 120Hz (VRR 120Hz), Dolby Vision, Dolby Atmos, FILMMAKER MODE™ [Model year 2026] - Image 1](/uploads/images/products/2/B0GT9SQN83/232300d1-6003-4d60-bdde-8ec9e878aa10.webp)
£2,599.00
This is the most expensive it has ever been. Walk away.
£2,599 today · previous high £2,599 · all-time low £1,760
LG OLED AI B6 77-inch 4K Smart TV - OLED77B6ELC (α8 AI Processor 4K Gen3, 120Hz (VRR 120Hz), Dolby Vision, Dolby Atmos, FILMMAKER MODE™ [Model year 2026]
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Price History & Forecast
Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.
Last 49 days · 49 data points (no recent data)
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Price Distribution
Price distribution over 49 days • 4 price levels
Price Analysis
Most common price: £1799 (23 days, 46.9%)
Price range: £1760 - £2599
Price levels: 4 different prices over 49 days
Key Features
Certified Perfect Black and Colour – in bright and dark rooms
α8 AI processor – smart processing for optimised pictures and sound
Smart webOS platform with advanced AI functionality plus intuitive AI Magic Remote
Incredible Gaming experience
Dolby Vision and Filmmaker mode for true-to-cinema pictures
Product Specifications
- Brand
- LG
- Model
- OLED77B6ELC
- Colour
- Umber Brown
- Size
- 77"
- ASIN
- B0GT9SQN83
- Domain
- Amazon UK
- Release Date
- 20 March 2026
- Listed Since
- 20 March 2026
Barcode
No barcode data available
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