LG OLED AI B6 77-inch 4K Smart TV - OLED77B6ELC (α8 AI Processor 4K Gen3, 120Hz (VRR 120Hz), Dolby Vision, Dolby Atmos, FILMMAKER MODE™ [Model year 2026]

Certified Perfect Black & Perfect Colour The LG B6E features self-lit OLED pixels - the pinnacle of TV technology. All of the screen's pixels are self-lit allowing for perfect contrast, 100% colour accuracy and volume, and the sharpest pixel-perfect details, creating the ultimate viewing experience. Certified Perfect Black and Certified Perfect Colour mean every detail is rendered perfectly – regardless of whether you’re viewing at night, or during the day. Additionally, LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during boxset marathons, nail-biting championship games and intense gaming sessions. Intelligent processor for optimised pictures and sound LG OLED B6E features the new α8 AI Processor 4K Gen3, the brain of the TV. This intelligent processor intuitively ensures optimised picture and sound quality and delivers image enhancement through AI Super Upscaling. It will also upscale audio for a more cinematic experience. Smart webOS Platform LG OLED B6E features webOS, LG's smart platform which hosts a huge variety of the best streaming services, while making browsing and searching for what to watch completely hassle-free. The smart platform is controlled with the LG AI Magic Remote, and opens up a world of information and assistance through a variety of AI-driven services. These include the AI Chatbot - which can help you to change the image or sound to your liking simply by asking, Voice ID – which can recognise different users and provide personalised recommendations, and much more. What’s more, with LG’s webOS Re:new program, you’ll enjoy upgrades to the latest version for five years. Incredible Gaming experience LG OLED B6E is designed for advanced gaming consoles, boosting your competitive edge with an incredible 0.1ms response time and low input lag. The B6E is loaded with all the pro-tools you need to dominate, such as 4K@120Hz, VRR, ALLM and eARC as specified in HDMI 2.1, plus G-Sync, FreeSync, Game Optimiser and HGiG which are all integrated and ready out-of-the-box. Plus there’s easy access to cloud gaming through the Gaming Portal. Intense Cinema experience LG OLED B6E delivers the ultimate at-home cinema experience. Laser sharp pictures, crystal-clear sound and perfect black levels. Dolby Vision and Ambient Filmmaker Mode provide mesmerising film experiences with incredible colour and contrast – looking exactly how the director intended for the perfect emotional impact. Dolby Atmos injects awe-inspiring drama to every genre - with 3D surround sound delivering the ultimate in full audio immersion. Exceptional sport experience LG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound (AI sound Pro) is enhanced by the smoothest motion (TruMotion) so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus. Cutting-edge design Exceptional technology and incredible viewing experiences expertly housed in an extremely thin design. The LG B6E TV merges seamlessly and elegantly into any space in your home. OLED Care LG has spent over 13 years perfecting the art of OLED TV, and this is exemplified with the advanced OLED Care Technology which ensures you will enjoy optimal performance for years to come LG Sound Suite compatibility Pair the B6E with LG’s Sound Suite range of audio products (sold separately) for an elevated audio experience. Wireless connectivity helps you maintain your elegant, clutter-free look. Advanced Dolby Atmos FlexConnect technology unshackles you from traditional speaker positioning, enabling you to place your speakers where you want whilst optimising the sound for the best effect.