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Modern Theories and Their Missing Human Variable: Filling the Gap With Economic Theory of Humanity (Sustainxiety Institute Series on Economic Theory of Humanity)

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Description

Modern theories attempt to explain society through markets, institutions, incentives, and technology. From classical economics and institutional theory to behavioral economics and game theory, these frameworks have shaped how we understand human systems. Yet many of them overlook the most fundamental element behind social and economic order: the human motivational engine itself. In Modern Theories and the Missing Human Factor, David Rajan revisits the major theories used to explain modern society and reveals where they fall short. Drawing on the Economic Theory of Humanity (ETH), the book introduces four fundamental forces that drive human action: Hunger, Fear, Sustainxiety, and Alpha. These forces shape how societies organize themselves across different economic terrains—from communal survival systems and hierarchical social orders to competitive market economies and the emerging data-driven world. By placing human motivation back at the center of analysis, this book offers a powerful new framework for understanding institutional change, economic evolution, and the future of human coordination.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
15 March 2026
Listed Since
15 March 2026

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