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Essential Strategy (Essentials 2026-27)

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Description

This Essential Guide covers the key elements of business strategy including: The need for, and purpose of, strategic and business analysis Environmental issues affecting strategic position Competitive forces affecting strategic position Marketing and the value of goods and services Internal resources, capabilities and competences Mission, stakeholders, ethics, culture and integrated reporting The influence of corporate strategy on an organisation Alternative approaches to achieving competitive advantage Alternative directions and methods of development Strategic action Business process change e-Business Project management Finance and business strategy People

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
11 March 2026
Listed Since
12 March 2026

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